Document 05 of 14 · CATALOG.md

Artisan PDF Studio, the launch catalog

Thirty templates in seven categories, in build order. Each row names the fields the customizer exposes, because a template is only as good as the fields it does not expose. Price tiers are the recommended $4 / $7 / $12 from SPEC.md section 6 and are an owner decision.

The demand research behind the ordering is in section 4, with sources. Where a template ranks high on search but low on paid intent (a plain habit tracker), it is here for the free version and the traffic it brings to the ones that sell.

1. Categories and the letters they wear

Same device as measureandbuy's homepage: each category is a drawer with a letter, and the letters are keyboard shortcuts. Letters match the word on screen, not a drafting convention.

Letter Category Slug What sells here
P Planners & trackers planners Free traffic. Paid = your name, your colours, both sizes.
B Business & money business Highest paid intent. A plain sample is useless to a business.
C Calendars calendars Dated. Renews every autumn. Ranks in Q4.
A Awards & certificates certificates Pure customization. First home of "Write it for me".
E Events & celebrations events Suites. Invitation + RSVP + menu sell together.
H Home & classroom home Broad free traffic, teachers and parents, cheap paid tier.
N Paper & notes paper Lead magnets with one customizable header.

2. The thirty, in build order

Field types: text, long (textarea, assist where "Write it for me" applies), date, select, theme, toggle, logo, list (repeated rows), size (Letter / A4, on every template, not listed). Every template ships at least four themes including Light ink.

# Template Cat Tier Fields exposed Variants / themes Search phrase it targets Notes
1 Invoice B $12 logo, business name, address, email/phone, invoice number, date, due date, client block, list of line items (description, qty, rate; total computed), tax rate, currency select, notes long, payment details toggle 6 themes; "minimal", "ledger", "bold header" layouts as themes not separate templates invoice template pdf Reference implementation. Exercises every field type. Totals are the one compute hook.
2 Weekly planner P $7 name/header, week start select (Mon/Sun), dated toggle + start date, sections toggle (priorities, meals, notes) dated + undated; 8 themes weekly planner printable pdf The volume play. The free version carries early traffic.
3 Certificate of completion A $7 recipient, course/achievement, presenter, date, wording long assist, signature lines (1 or 2), logo, seal toggle 6 themes, classic / modern border sets certificate of completion template First assist field. Overflow guard proven here on the name ribbon.
4 Monthly calendar 2027 C $7 year select (2027, then next), week start, header, holidays toggle (US), notes column toggle 12 pages; 6 themes; plus twelve month pages (/templates/calendars/january-2027-calendar/ and so on), each an indexable template page showing that month's sheet with its own free PDF 2027 monthly calendar printable; january 2027 calendar printable (times twelve) Dated. The single largest keyword family in the category (see section 4). Generated from one source; next year is one value change and a rebuild. Ship in September for the Q4 climb.
5 Habit tracker P $4 header, list of habits (up to 12), month select, start day 6 themes habit tracker printable Free version does most of the work here.
6 Monthly budget P $7 header, month, income list, expense categories list, currency, savings goal toggle 6 themes monthly budget template pdf Totals computed like the invoice.
7 Meal planner + grocery list P $7 header, week start, meals select (3 or 5 a day), grocery sections toggle 2 pages; 6 themes meal planner printable with grocery list Two-sheet template; tests the multi-page stack.
8 Daily planner P $7 header, hour range select (6-6, 8-8, 24h), sections toggle 6 themes daily planner printable Sibling of the weekly. Family bundle: weekly + daily + monthly + habit.
9 Gift certificate B $7 business name, logo, value/description, recipient, from, expiry, terms long, code 6 themes gift certificate template High December intent.
10 Birthday invitation E $7 name, age, date, time, venue, RSVP line, wording long assist, photo toggle off by default (no raster art in v1) 2-up on a sheet with cut marks; 8 themes birthday invitation template pdf Cut marks are a design feature: the sheet prints two cards.
11 Chore chart H $4 family/child names list, chores list, week start 6 themes chore chart printable Parents. Free version, kraft tag.
12 Recipe card H $4 title, servings, time, ingredients list, steps long, from 4-by-6 two-up and full page; 6 themes recipe card template Two sizes on one sheet with cut marks.
13 Certificate of achievement A $7 as #3 6 themes certificate of achievement template Sibling of #3, same source, different border set.
14 Quote / estimate B $12 as invoice, plus validity date and accept-by line 6 themes quote template pdf, estimate template Same runtime as the invoice; different wording and a signature block.
15 Receipt B $7 business block, received from, amount, for, method select, number, date, signature 3-up on a sheet; 4 themes receipt template pdf Cut marks, three per page.
16 Letterhead B $12 logo, business name, address, contact lines, footer line, accent 6 themes letterhead template Sells as part of the business set.
17 Lesson plan H $7 teacher, subject, grade, date/week, objectives long assist, materials list, sections toggle 6 themes lesson plan template pdf Teachers, August spike.
18 Wedding invitation E $12 names, date, time, venue, wording long assist, RSVP line 2-up; 8 themes wedding invitation template Suite anchor. January to March spike.
19 RSVP card E $7 names, reply-by date, meal options list, wording 4-up; matches #18 themes rsvp card template Sold with #18.
20 Menu E $12 title, courses list of list (course, dishes with descriptions), event line, logo 6 themes menu template pdf Restaurants and weddings both.
21 Cleaning checklist P $4 header, rooms list, frequency columns select 6 themes cleaning checklist printable Free version traffic.
22 Packing list P $4 trip name, dates, categories list 6 themes packing list printable Summer spike.
23 Timesheet B $7 employee, period, rows computed, rate toggle 4 themes timesheet template pdf Totals computed.
24 Price list B $12 business block, sections list of items with prices, currency, logo 6 themes price list template Salons, services.
25 Yearly calendar 2027, one page C $4 year, week start, header, holidays toggle 6 themes 2027 calendar printable one page Landscape sheet. Tests a landscape @page.
26 Reading log H $4 name, columns toggle (pages, minutes, stars) 4 themes reading log printable Teachers and parents.
27 Workout log P $4 name, week start, exercises list 4 themes workout log printable January spike.
28 Sign-in sheet H $4 event/class, date, columns select 4 themes sign in sheet template Plainest template on the site; cheap to make.
29 Certificate of appreciation A $7 as #3 6 themes certificate of appreciation template Completes the certificate set.
30 Lined, graph and dot-grid paper N $4 header/name, spacing select, margin toggle, colour one family, three variants; 4 themes dot grid paper printable, graph paper pdf Pure lead magnet. Paid = your name in the header and the spacing you want.

Families that sell as bundles (about two and a half singles): Planner set $19 (2, 8, 4, 5), Business set $29 (1, 14, 15, 16), Wedding suite $29 (18, 19, 20), Certificate set $15 (3, 13, 29), Classroom set $15 (17, 26, 28, 11).

3. Wave 2, deliberately not at launch

4. Demand research (2026-09-16)

What the research pass found, with sources. Most volume figures come from third-party SEO tools' public pages and from search snippets, because the tools themselves sit behind logins; treat them as order-of-magnitude, not gospel. Where nothing could be sourced it says so.

Where the demand is, largest first

  1. Calendars. Single month names carry enormous volume: "june calendar 2025" about 460,000 searches a month, "march calendar" 350,000, "calendar 2025 printable" 227,000 (Semrush data for printabulls.com). This is why the monthly calendar is template 4 and why it emits twelve month pages. https://www.semrush.com/website/worldofprintables.com/competitors/
  2. Résumés. resume.io draws about 2.45M visits a month and novoresume 1.13M. Deferred to wave 2 because a résumé reflows and the fixed-box runtime cannot guard it honestly. https://www.semrush.com/website/resume.io/overview/
  3. Invoices. About 133,000 searches a month in the US for "invoice template"; invoicesimple.com sees about 2.09M visits a month. Template 1. https://ahrefstop.com/websites/invoicehome.com
  4. Invitations. greetingsisland.com, an invitation site, draws about 2.75M visits a month. Templates 10, 18, 19. https://www.semrush.com/website/greetingsisland.com/overview/
  5. Planners. The free-printables sites live here: printabulls about 485,000 visits a month, 101planners 190,000 to 300,000, onplanners 167,000, with "weekly planner printable" and "blank printable calendar" among their top phrases. Templates 2, 8, 5, 6, 7. https://www.semrush.com/website/101planners.com/overview/
  6. Certificates. "award certificate template" about 32,400 a month. Templates 3, 13, 29. https://foundationinc.co/lab/canva-seo
  7. Wedding suites, budget planners, habit trackers, meal planners, chore charts, lesson plans, gift certificates, recipe cards all appear in Etsy best-seller round-ups without a volume figure attached; ordered among themselves by judgment. https://www.insightagent.app/trends/etsy-printables and https://www.etsy.com/market/best_selling_digital_products_2025

What people pay

Where the traffic comes from

When

Conversion, for setting expectations

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